I created a custom shape with a Word Centered in the middle and saved it as a png because I wanted a specific word in a specific color in the middle of the image. My assumption was since the word became part of the image it would maintain it's position and color. However when I uploaded it (and I checked use shape colors) and hit visualize to create the cloud with the text I included the word that I made part of my image does not appear.

What did I do wrong?